Thursday, February 14, 2008

What does the 'Money League' mean for Spurs?

So it's that time of year again. I'm not talking about Valentine's Day (as all Spurs fans know it is having to be rearranged this year to accommodate tonight's UEFA Cup match), but it's that time when the Sports Business Group at Deloitte announce the Money League - i.e. the details of the world's 20 richest clubs.

Once again Real Madrid is the world's richest club and once again Spurs make the list. But as for the details, well to save you reading through the
report here are a few facts about Tottenham's entry:

  • Spurs are 11th in the overall ranking (with a total income in 2006/07 of €153 million, just €4.5 million behind tenth placed Roma).
  • A ranking of 11th is our highest ever. In 2006/07 we climbed four places from 15th, the year before 13th, and the year before that 14th.
  • Of the top twenty clubs we have the smallest capacity. In fact, six of the clubs have a stadium with more than double the capacity of WHL.
  • We also struggle on the broadcasting front: placed 15 out of the 20 clubs in terms of broadcasting income last season.
  • When it comes to commercial revenue though (i.e. merchandising and sponsorship) we're looking good - out of the 20 sides we're ranked eighth.
  • We are the highest ranked team of those clubs that did not participate in last season's Champions League. Of the 20 clubs, 15 played in the Champions League and four started in the UEFA Cup. (The only other club was Juventus who were due to playing in the CL but got kicked out.)

Enough facts and figures. What's it all mean to us? Well in my opinion it tells us three things.

Firstly, full credit to Levy and co for their commercial management of the club. Despite not being a Champions League side and despite the ground capacity constraints, we're punching above our weight financially.

Secondly, we need a larger ground. Ar5ena1's revenue increased by 37% in their first season at the Emirates, moving them up four places in the rankings too. Their match-day revenue last season was three times what Spurs' was. How can we compete with wealthier clubs if we can't get more fans into the stadium? Whether this means rebuilding WHL or moving to a new ground is a controversial subject and no doubt the topic of a future post. For now though let's stick to the facts, we need a larger ground.

Thirdly - and I know this is pretty obvious - we're not going to climb the rankings much further unless we start playing in the Champions League. Now obviously the primary objective isn't to appear higher in future Money Leagues. That will purely be a by-product of becoming a side that regularly features in the CL.

Anyway, that's more than enough statistics and analysis for one morning! We have a UEFA Cup tie tonight and since qualifying for next season's CL is now next to impossible, continuing our good run in this season's UEFA Cup is important to us all. COYS!


Nick Gentry said...

The club could feasibly spend £100-200m expanding the stadium capacity before CL qualification. However, such a large investment may leave us lacking the neccessary funds to continue signing the players needed in order to get there.

This means that qualification for the CL will most probably be the catalyst for any ground expansion.

Anonymous said...

To have a ground with substantially
greater capacity must be Spurs primary consideration.A larger ground means greater income and more supporters.This snowball effect will increase the clubs value even more.Larger capacity is an investment in an inflationary environment that must pay off.
Arsenal have done it and Spurs must do it if they are to remain a viable top world club.